Activities: Most parents were looking for nannies for their newborns, they were interested in providing employment and were comfortable using digital means to interact with others.
Goals: Their main goal was to find trustworthy individuals to take-care of newborns when they were occupied.
Challenges: Were mainly related to sleep and time management, finding a trustworthy nanny at the last minute and searching for professional care.
Opportunities: We decided to focus on the most potential: New parents, Single parents and working parents. Allow parents to customize the services they require based on their needs/schedule/ preferences. We also wanted to provide relief to parents from the constant pressure of taking care of a newborn.